About Us
What is The Great Shakeup
The Great Shakeup gives homage to Black Cocktail Craftsman and their talents. Black Cocktail Craftsman make up less than 6% of all mixologist in the US.
Today these creatives have limited opportunities to showcase their talents or be celebrated for them, until now. This competition is bigger than having a winner or a loser. The Great Shakeup creates space for Black Cocktail Craftsman in an industry where they are commonly overlooked.
Want to compete? Send us a email and we'll keep you updated when the application period re-opens.
The applications period for 2025 has closed.
Event Details
The Great Shakeup consist of a 3-round elimination cocktail craftsman competition running concurrently with a day party (cause why not) to include craft cocktails and local bites. Competition is be judged by 3 top industry leaders and resulting in one winner. The Competition took place on April 26, 2025 - at The Gathering Spot - Los Angeles, CA.
Elevation: Live, Learn & Lunch Series
Join us for an exciting session on all the things. Whether you're a seasoned enthusiast or a curious novice, "Elevation" promises an unforgettable experience curated by industry leaders.
AND MORE!!
