About Us
What is The Great Shakeup
The Great Shakeup gives homage to Black Cocktail Craftsman and their talents. Black Cocktail Craftsman make up less than 6% of all mixologist in the US.
Today these creatives have limited opportunities to showcase their talents or be celebrated for them, until now. This competition is bigger than having a winner or a loser. The Great Shakeup creates space for Black Cocktail Craftsman in an industry where they are commonly overlooked.
Want to compete? Apply today through December 31, 2024. Application submission closes at 11:59pm PST.
Event Details
The Great Shakeup will consist of a 3-round elimination cocktail craftsman competition running concurrently with a day party (cause why not) to include open bar and local bites. Contest will be judged by 3 top industry leaders and resulting in one winner. The Competition will take place On March 24, 2025 - at The Gathering Spot LA.
Elevation: Live, Learn & Lunch Series
Join us for an exciting session on all the things. Whether you're a seasoned enthusiast or a curious novice, "Elevation" promises an unforgettable experience curated by industry leaders.
AND MORE!!