They didn’t just win a competition — they set a standard.
The Cocktail Craftsman Champions represent the very best of creativity, culture, and craftsmanship. Each honoree brought more than a winning cocktail to the stage; they brought a story, a point of view, and a deep respect for the art of hospitality.
From bold flavor profiles to intentional technique, these champions exemplify what it means to create through a cultural lens that only we can bring.
This collection honors the champions who raised the bar, claimed their moment, and left a lasting impression on the competition and the culture. Their work continues to inspire the next generation of craftsmen, proving that legacy is built one pour at a time.
We celebrate them not just for what they created in the moment — but for how they continue to elevate the industry and inspire what comes next.

The People’s Bartender Justin “J’Sleep” McClendon of Houston blends creativity, confidence, and craft. Known for bold flavors and storytelling, he brings Southern flair to every pour—an ambassador of excellence, authenticity, and community.

Giovanni Lubin, representing Manhattan, NY, made history as the inaugural 2024 Cocktail Craftsman Champion of The Great Shakeup. With refined technique, intentional storytelling, and bold yet balanced flavor profiles, Giovanni set the standard for excellence from the very first year. His win established the blueprint for what The Great Shakeup stands for—culture, craftsmanship, and community eleva
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